SoundOffBlog's Blog

no, what happened to perfectly centered and gate way to the west, why do they need a new one all the time. the slogan isent going to help the economy, thats the problem, and gas prices

Clean up crime and have more touristy things to do, make things more asthetically pleasing, and then you'll have tourists.Better restaurants, more events, those things bring tourists.

Seriously, for anyone that lives here, can you think of reasons why you would plunk down your hard earned cash to 'visit' this place? When you think 'Saint Louis', what do you think of?

I can't think of any reason to come here to vacation unless you are a diehard Cards fan. Not when there are other cities with far more places of interest to go to.

Truth be told, I'd even rather go to NOLA. Restaurants and jazz clubs. NYC? Shows, restaurants. San Francisco? Restuarants ad infinitum, climate, wine tasting, the redwoods. Los Angeles? Rodeo drive, beaches, restaurants. Seattle? The beauty of the Pacific Northwest.

Saint Louis? The Cards at Busch stadium.

I don't say that to be perjorative, I say that in a realistic manner. You have to build it, or have it before 'they' will come. Want them here for business? Then create a massive convention center with restaurants and hotels surrounding it. Give groups deals until the system gets on it's feet. Bring in entertainment that has a bit of a sophisticated edge (I'm talking symphony and ballet, not 'Meet Me at the Muni' where it's not exactly physically comfortable to attend.) Or Broadway shows by Broadway touring groups. Not just once in awhile, I'm talking a LOT of this.

St Louis still debates things like 'we had a fair, it was successful, think that we shoudl do it again?' We are very early in the tourist game, from my

yeah, I wonder how much it costs to have people sit around and "develop" a slogan. maybe they should use that money for something else. like free appetizers on every street corner. that would bring tourists.

Stop!!! Does this mean no more GATEWAY TO THE WEST?????? I don't like that if that is the case.

I don't think slogans are what brings in the people. What you hear in the news about St Louis and the sorrounding communities will attract or scare people away from tourism or relocating to the Greater St. Louis Area.

I can't think of one slogan for any of the places I've visited. I've never travelled based on a slogan.
To me St. Louis has several attractions. The Arch, Zoo, Botanical Gardens, Old buildings, The Fox, The Muny, Jewel Box.
I've never been one to travel to a CITY for whatever they offer. I take advantage of the sites when I'm there but the CITY itself has never been my destination.

I do believe St. Louis would benefit if we cleaned up the crime and gangsta aura. Another BIG improvement would be holding landlords and the city responsible for all the delapidated buildings.

Gangsta??? LMAO.... it may be GHETTO, but that's about it. "It's ghetto, yet country all at the same time." That's a good slogan.

One thing about the new slogan that made me laugh. It said STL was "diverse" HUH?? What saint louis are they talking about, cause it sure can't be this one.

No there is no sloggan that could make me go to another state.

Well ot may bring a few in to try and see the silly people who made up the slogan and who approved it.In others words laugh at St.Louis more then they usually do.I don't really py attention to slogan's.If I wanna go I go slogan or not..

Positioning St. Louis (part two)

...ated campaign even reads: "Because Central Park is 960 miles away."

Damn, I was looking forward to a carriage ride this evening, too.

In the press release announcing this bit of vanilla, a spokesperson said, “with a destination brand, it’s difficult to find one that everyone agrees on, and that the key to successful efforts like ‘I Love New York’ or ‘Virginia is for Lovers’ is that those brands were used consistently, even if not everyone loved them at first.”

Pardon our editorial, but when Martin & Woltz (later the Martin Agency) developed “Viginia is for Lovers” in 1969, the agency was out to create an emotional connection, founded in the language and attitude of the day. (Love Story, The Summer of Love, Love Theme from Romeo and Juliet…you get the point.)

The original story launching our proud new tagline even referred to it as “emotional.” We’ll, it certainly evoked emotion in us, though we suspect not the kind that was intended.

This is a fantastic city (and county). And we are sick and tired of this chip-on-our-shoulder, we’re-not-that-good, there’s-something-better-out-there-somewhere, the-only-thing-we-have-is-being-in-the-middle-of-the-co
untry, mentality. We are successfully melding Midwestern values with modern thinking and we have the growing region to prove it.

Better positioning is right under our nose (or should I say, all within reach) and we refuse to embrace it. We really are better than this. Why are we afraid to show it?

Next time, we suggest a call to Cohesion.

*****************************

"This is a fantastic city (and county). And we are sick and tired of this chip-on-our-shoulder, we’re-not-that-good, there’s-something-better-out-there-somewhere, the-only-thing-we-have-is-being-in-the-middle-of-the-co

untry, mentality. We are successfully melding Midwestern values with modern thinking and we have the growing region to prove it."


There is a huge difference between 'why would you want to live in Saint Louis' and 'why would you want to vacation in Saint Louis'.

Emotionally, I can think of quite a few reasons why living in Saint Louis is an advantage compared to other large cities with more of a tourist draw. Most especially if you have children. STL county is a great place to raise a family. No doubt about it.

That being said, what you're referring to doesn't translate into being a huge tourist draw.

People have a finite amount of cash to spend upon tourism. When tourists come, they have to have something to DO. Responding to that as a city shouldn't be an emotional one, but a practical one.

If you build it, they WILL come. If you don't have it, they'll go somewhere else. It's really that simple.

One doesn't have to market STL as a place to vacation. We could market ourselves as a better place to LIVE, which it already is. Without changing a single thing about the place, we could sell that.

"Come home to Saint Louis...a great place to live and work."

But tourism and conventions? Ya gotta have the 'stuff'. Good hotels, good restaurants, and activities so that conventioneers and tourists are motivated to linger and drop so